The view from the moshpit and other fan tales

May 16, 2012 § Leave a comment

Photo by Julie Warmington

Julie Warmington says she’s always been a big music fan and avid gig goer and she’s got the ticket stubs, set lists, photographs and autographs to prove it.

Coinciding with New Zealand Music Month, this enterprising music fan has started the crowd sourced website, Fantale: Tales From the Front Row, for all music lovers to share their reviews, photos, videos and other souvenirs.

Originally, she had planned to create a timeline of her gig going history (“hundreds of gigs”) with her ticket stubs. She did some market research on what the average concert goer did with their show souvenirs – both digital and analogue – and arrived at the concept for Fantale.

Julie says the website – which is fully socially integrated where contributors can build up their profiles and follow and be followed – has only been live since April 25 but she’s been encouraged by the traffic, links and referrals that Fantale has been receiving.

“I even got a retweet from a Britpop star (James Walsh of Starsailor) which was unexpected and welcomed, but the most exciting thing was seeing the first user post a photo and review on the site,” she told SMNZ.

Fantale’s first listing was made on April 27 – a post by Loniusunknown of a Disasterradio/All Seeing Hands/Huf show in Palmerston North on April 21.

Julie says the reaction from musicians and the music industry has been really supportive. “I have been blown away by the feedback. Those people really count so I am pleased it has been well received.”

As far as Julie knows, there is no equivalent website in New Zealand for fans to share their reviews of live shows, as well as other concert ephemera. There are websites like Songkick that allow fans to add photos but it is not the main focus.

Fantale is also a natural extension of what Julie has been doing. She has worked with music companies and digital agencies in Britain, including four years as a marketing manager for MySpace. She currently works in Wellington as a digital producer.

The website is designed by Joanna Alpe at We Love Inc. “Not only was she the natural choice for me because she is enormously talented, but she totally got what I was trying to achieve.”

Julie’s next priority is to create a mobile app for Fantale because mobile technology means most fans are increasingly expecting to upload images or video directly from gigs. She promises a development in that regard and is currently looking for funding to make it happen.

Music lovers and artists now have a dedicated website for sharing their experiences of live music, long after the last beats have played. As New Zealand Music Month closes out for another year, it is hoped that one of the long term legacies from this year will be Fantale.

Also look for Fantale on Twitter and Facebook and send Julie your feedback on what you think of her website and how it works for you.


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